How natural is natural?

Now that I carefully look at ingredients list on the packaging, I must admit I sometimes get confused when reading product labels. What is natural? And what is safe?

Unfortunately the use of “natural” on many products is so misleading that discerning between truly natural and so-called natural becomes quite difficult. Would you call Phenoxyethanol natural? How about PEG 120 Methyl Glucose Dioleate? Or Sodium Laureth Sulfate aka SLS? Or Tetrasodium EDTA?

If you see these ingredients along with other synthetic preservatives on a skin-care product labelled “95% ingredients of natural origin” and called Organic Argan oil Facial Mousse, how would you feel?!?

Take a look at the full snapshot of the ingredients list:

ingredients list_natural product

 

If on the front label you see “95% ingredients of natural origin” and “organic argan oil” without reading the full ingredients list, you would think it is actually a safe skin-care product.

It’s misleading and it makes consumers think synthetic compounds are okay. I beg to differ!

Don’t let the marketing fool you – always read the full ingredients list before you make your decision to buy.  If an ingredient doesn’t sound right to you, then most likely it isn’t safe. And remember whatever you put on your skin will get into your bloodstream straight away.

To be sure, you can check the safety of different ingredients here: http://www.ewg.org/skindeep/search.php

 

Let us know what you think in the comments section below. Thank you.

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